Endless Group
We Supply the Utmost Quality Product to the Masses
In order to maximize performance and potential of the vehicle, we’ve produced many items through the Endless Group. The group is divided into 2 divisions; Endless Project & Endless Advance. Endless Project focuses its role as a brake pad developer and manufacturer. Endless Advance focuses on the sales and marketing of the Endless and ZEAL product as well as the maintenance and sales of racecars. The experience obtained from racing is then developed and fed back to the street to release our products. The Endless Group has network channels across the globe and uses the motto “The will to WIN.”
Endless Technology
Developing Race Technology from Driver Feedback and Data Accumulation
In January of 1987, the top formula ranked F3000 machine at the time ran on its first domestic track at the Suzuka Circuit. At the same time, the Endless Blue brake pads debuted for the first time. By the end of the season, there was a considerable amount of excitement given the high performance of the brake pads resulting with Endless gaining 70% of the F3000 market share. Endless products’ performance, design, and safety have since become recognized around the world through a close relationship with overseas WRC, Paris Dakar, Super GT, Super Taikyu, Freshman Class, and a myriad of other renowned race categories. Endless strives to continually grow within these areas.
Endless has performed countless tests and is continuously receiving feedback from different races focusing on the brake pad as the main item of development. However, Endless has also focused on other components related to the entire braking system including calipers, discs, brake lines and brake fluid. It is Endless’ goal to produce the highest quality product for the circuit as well as an item that performs on the street, keeping safety as the main priority at all times.
History
The history of Endless has been and will always be a legacy of the pursuit of better safety and victory.
1986: Established by Hanazato Isao (CEO). Taking in his own experience as a racecar driver, he undertakes the development of his own unique brake pads.
In Nagano prefecture city of Saku (location of current corporate headquarters of Endless Sports resides), the production of his brake pads is commenced.
1987: Testing of the brake pads begin with F3000’s.
Endless Projects Incorporated is founded and immediately following the foundation, the company’s brake pads gain hold of 70% of the racecar market share on the circuits and tracks. The race results from the F3000, GC, and Group C series reinforces the importance of brake pads in the pursuit of fast lap times, and simultaneously the company’s brake pads receive high recognition for their performance.
1988: A new building is erected in the Nagano prefecture. With this new building, the mass production of brake pads is commenced. In addition, the company initiates the development of an overall brake system including high performance rotors and brake lines.
1990: Endless Advance Incorporated is established and the sales division is started simultaneously. Endless Projects oversees product development and production, while Endless Advance handles sales.
1991: A sales office is opened by Endless Advance Inc. in Tokyo prefecture. Sales by Endless Advance Inc. exceed $1 million in the same year. Endless Sports begins its operation and while creating an independent racing division, the repairing/service of street driven cars also begins.
The company enters the Japan National F3 Mirage.
1992: In Nagano prefecture, Endless Project Inc. establishes a technology research institute by the name of Endless Sports Racing Garage (Certification Factory).
Endless Project Inc. research facility introduces the “Brake Dynamometer”
1993: Endless Advance opens an operation in Nagano within the Aichi prefecture.
Original Suspension Kits are developed.
1994: Endless Advance introduces and establishes the new brand, ZEAL.
ZEAL introduces their line of mufflers, suspension kits, and tuning parts.
1996: Endless brake pads are used within the Volvo Team in the English Touring Car Competition.
1997: Endless Project Inc. technology research facility introduces the “High-Speed Single Dynamometer”
10 Year anniversary since the inauguration of the company.
1998: Production and development is taken care by Endless Project Inc. while the sales of Endless/ZEAL products are handled by Endless Advance which allowed a stronger structure and framework within the company.
Original Endless brake caliper kits are developed and offered to the market. ZEAL introduces their new suspension kit, “Function-Basic”.
1999: Sweden’s Endless Brake Technology (Europe) emerges.
Negotiations with Thailand’s Endless Bangkok begin.
ZEAL introduces the new suspension kit, “Function-B6”.
2000: Development of lightweight 1-piece brake pad (no usage of adhesives); “GAIN” is introduced to the market.
Dealings with America’s Endless U.S.A. begin.
Endless Advance headquarters moves to Koutouku prefecture.
2001: Supplying commences to the WRC Works Teams.
2002: Endless Advan GT-R becomes series champion in the Super Endurance Class 1 series.
Supplying commences to the 2002 Super 1600 Renault Team.
2003: The Endless Advan GT-R becomes champion for the 2nd year in a row within the Super Taikyu.
Hasemi Sports/Endless Z becomes series champion in the JGTC GT300 Class.
First championship win at the WRC. Renault team becomes the series champion of the JWRC. Driver Arai comes in 2nd place at the PWRC.
Becomes the official supplier for the F1 Team, B.A.R. HONDA.
Joint development of the carbon ceramic brakes for passenger vehicles commence with SGL BRAKES GmbH.
2004: Supplying commences to Tommy Makinen Racing and Arai Motor Sports.
New brand for European vehicles (Ewig) is announced. Brake pads are released as the first product under the new brand.
High efficiency springs, “X-Coils” are announced. In conjunction with these springs, the new shock absorbers, “FUNCTION-Xs”
2005: 12 Piston Caliper’s are introduced
